Linking Corporate Purpose to Action

Have you watched Simon Sinek's TED Talk "Start with Why"?. If not, I recommend that you google it - the message is simple and powerful.

After the Board has established the company's Purpose-Vision-Mission-Values framework, the company then needs to enact this purpose. I learnt recently of the Enacting Purpose Initiative which is a partnership between the University of Oxford, the University of California Berkeley, Brighthouse (a BCG company), Federated Hermes, WLRK and the British Academy. Through this initiative, I was introduced to the SCORE framework – a governance tool for enacting the purpose within the corporation. This is how the SCORE framework helps the company link its purpose to actions and outcomes-

Simplify: Make your purpose simple and convincing

Connect: Make sure your purpose connects with practice

Own: Boards need to own their company’s purpose

Reward: Incentivise and track purposeful behaviour

Exemplify: Tell great stories about your purpose

Location: Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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