At first glance, this photo has nothing to do with this topic. But later, I start thinking about the UNESCO Heritage status of Fes, Morocco and how hundreds of years of life for its inhabitants has been preserved as you can see. What considerations went into the thinking behind this decision - and how was sustainability for the whole ecosystem addressed? Basically, a company exists to create value. Once it is ascertained that the company’s purpose is to create some form of societal value in addition to financial value, it has to decide who it is creating value for and what form of value does it take? This imposes the dual lenses of sustainability for the company: financial value and societal value, expressed in the following table- At the heart of sustainability is maintenance of capital so that it can continuously provide a flow of income. We are talking about 3 types of capital: natural resources, financial (shareholders fund’s or financiers) and social cap...